Job Title: Digital Marketer Real Estate Sales Specialist

Location: Nairobi

Company: Gerryville Homes

Application Link: https://forms.gle/icg48dUdzcsGFWSq7

About Us:

Gerryville Homes is a leading real estate agency specializing in premium property sales in the prime neighborhoods of Kileleshwa, Kilimani, Westlands, Runda, Upperhill, and other soughtafter hotspots in Nairobi. We are seeking a resultsdriven and creative Digital Marketer with a specialization in real estate marketing, social media management, and digital advertising, particularly on TikTok, Instagram, and Facebook, to join our team.

Job Description:

As a Digital Marketer specializing in Real Estate Sales, you will play a pivotal role in promoting and selling properties in Nairobi's most desirable locations, utilizing TikTok, Instagram, and Facebook as key marketing platforms.

Key Responsibilities:

1. Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies, with a strong focus on TikTok, Instagram, and Facebook, to promote our real estate listings in Kileleshwa, Kilimani, Westlands, Runda, Upperhill, and other hotspots.

• Identify target audiences and tailor marketing approaches for each platform.

2. TikTok, Instagram, and Facebook Management

• Create and curate engaging and visually appealing content on TikTok, Instagram, and Facebook to showcase available properties.

• Utilize TikTok trends, Instagram Reels, and Facebook Marketplace for property promotion.

• Stay up-to-date with the latest trends and features on these platforms.

3. Community Building:

• Foster and nurture a strong online community of property enthusiasts and potential buyers on TikTok, Instagram, and Facebook.

• Encourage engagement through comments, likes, shares, and usergenerated content.

4. Content Calendar:

• Develop a content calendar that outlines the posting schedule, content themes, and special events, ensuring a consistent and varied presence on the social media channels.

6. Paid Advertising Strategy:

• Develop a paid advertising strategy that aligns with property listings, emphasizing the unique selling points and neighbourhood advantages.

• Monitor advertising budgets and adjust strategies to optimize ad spend.

7. SEO:

• Optimize content for search engines by incorporating relevant keywords related to real estate in Kileleshwa, Kilimani, Westlands, Runda, Upperhill, and other targeted areas.

• Ensure all social media profiles, posts, and website content are SEO-friendly.

• Utilize location-based keywords to enhance local search visibility.

8: Local SEO Google Business Profile Optimization:

• Optimize our Google Business Profile for better local search visibility.

• Regularly update information, including new property listings, contact details, and high-quality images.

• Encourage and manage customer reviews on the Google Business Profile to improve credibility and attract potential clients.

9. Google Ads Strategy:

• Implement Google Ads campaigns that target specific locations and demographics.

• Utilize Google Ads' location-based targeting to focus on the areas of interest, ensuring that property listings are visible to potential buyers within those locations.

• Integrate keywords relevant to the real estate market in your ad campaigns.

10. Video Content Creation:

• Emphasize the importance of video content creation, including virtual property tours, video testimonials, and engaging short videos for TikTok and Instagram Reels.

11. Reporting and Analytics:

•  Monitor and analyze the performance of marketing campaigns on TikTok, Instagram, and Facebook, and report on key metrics.

• Provide regular reports to the team and management.

Qualifications:

 Bachelor's degree in marketing, business, BTEC, BBIT or a related field

 Proven experience in digital marketing, digital advertising, and social media management with a focus on TikTok, Instagram, and Facebook.

 In-depth knowledge of the Nairobi real estate market and the specified neighborhoods

 Familiarity with property listing platforms and CRM systems

 Proficiency in creating and optimizing content for TikTok, Instagram, and Facebook

 Strong communication and negotiation skills.

 Aesthetic sensibility to present properties effectively on visual platforms.

 Ability to multitask and work collaboratively in a fast-paced environment.

 Any relevant real estate certifications are a plus.

How to Apply:

If you are a dedicated and results-oriented Digital Marketer with a passion for real estate sales and a deep understanding of leveraging TikTok, Instagram, and Facebook, we invite you to apply. Please submit your resume and portfolio, outlining your experience in digital marketing, and any relevant real estate marketing portfolio or success stories to : https://forms.gle/icg48dUdzcsGFWSq7

Gerryville Homes is an equal opportunity employer. We are committed to fostering diversity and inclusion within our workforce. We look forward to receiving your application and potentially welcoming you to our team.

Application Deadline: 19th November 2023

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