"The Crescent is designed to serve Kenya’s growing middle-income group by providing value housing within the city, offering comfortable living spaces, modern finishes and amenities in Kileleshwa" The Crescent symbol has been used since ancient times to represent silver. Like silver, The Crescent Apartments is a precious and shining development in the heart of Kileleshwa, on Gatundu Crescent overlooking the beautiful Kenya High School. The Crescent was carefully conceptualized after conducting focus group studies and one-on-one interviews with home seekers of the growing middle-income group who want to experience the city life without worrying too much about “How to?” The design was produced through a scientific approach towards identifying the correct mix of the configuration, size and price.